Posts by Jess Watts
Celebrity-approved Halloween nail ideas for spooky season
Featured image courtesy of Instagram.com/nailsbyzola Watching famous faces lean into spooky season is one of our favourite hobbies, and many celebs take a ‘no holes barred’ approach to Halloween nails. From horrifyingly realistic blood splatters to cute ghost French tips, we have rounded up the best A-lister nail looks: spooky season edition… Megan’s monochrome mani…
Read MoreHalloween decoration ideas for bootifully bewitching beauty salons
We’ve sourced salon setups that have been spiced up for Halloween, turning them into witchy workshops where cobwebs meet cuticles. Whether aiming for ghoulish glam or a more sinister style, check out our roundup of spookified salons for inspiration… Why decorate? Khristie Lawton, owner of Kiki Yorkshire in Doncaster, says seasonal decorations can add to…
Read MoreTownhouse nail salon brand expands with gel & nail polish products
Townhouse, the multi Scratch Stars Award-winning luxury nail salon brand, has unveiled The Flawless Collection. Featuring Townhouse Flawless Gel and Flawless Polish, the collection signals a new era for the brand as it expands into product development. Driven by Townhouse’s ‘commitment to excellence’, the collection promises long-lasting, high-performance formulations ‘that meet the highest European standards’.…
Read MoreNoteworthy November dates for your nail & beauty business
Prepare your business for the month of November with our roundup of dates to note… All month: Movember – Men’s Health Awareness Month A global movement that raises awareness and funds for men’s health issues, Movember is a portmanteau of ‘moustache’ and ‘November’ and involves men growing moustaches for the month. Aside from nurturing new…
Read More30 minimalist Halloween nail designs for a subtle spooky season
Minimalist nail art is trending, and for those looking to subtly spook up their nail sets, the desire for delicate designs could not have come at a better time! Social media is bursting with nails featuring quiet nods to Halloween; take a look at our roundup…
Read MoreFrom student to success: how mentorship shapes nail industry talent
Lead image: nails courtesy of Instagram.com/beautybyalafair_ Alafair Shove of @beautybyalafair_ is a 19-year-old self-employed pro who has been blossoming in the nail industry for three years. She shares the secrets to her success… Kent-based beauty business owner, Alafair, has gone from strength to strength over the last three years. From placing second in the WorldSkills…
Read More5 tips to make gel nails last longer
Check out our advice to make gel manicures and pedicures go the distance… 1. Listen to a nail professional This is arguably the most important tip of all. Think of nail techs as personal trainers for long-lasting manis, pedis and nail health, as they know what they are talking about! If your personal trainer suggests…
Read More22 tartan nail designs for the perfect plaid polish
Widely known for its Scottish origins, plaid – also referred to as tartan – is a geometric pattern consisting of horizontal and vertical lines that overlap each other with varying degrees of transparency. Though Scotland is thought of as the ‘birthplace’ of tartan, historians have found samples tracing back to Ancient China. The pattern is…
Read MoreBritish Beauty Council announces England rugby player as first sport ambassador
Image credits: Marie Claire and Maggie Joyner The British Beauty Council, a ‘not-for-profit organisation dedicated to solving beauty’s shared challenges’, has announced the appointment of its first sport ambassador during British Beauty Week. Tatyana Heard, who won the Women’s Rugby World Cup 2025 with England and is a Six Nations champion, has established herself as…
Read MoreUpscale your nail art skills with 50 designs inspired by reptiles
Check out entries to the 22 October 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Reptiles. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
Read More16 stunning nail designs for Scorpio season
22 October to 21 November marks the season of Scorpio. The eighth astrological sign, Scorpio is ruled by Mars and Pluto, and those born within this celestial period are said to have traits such as fierce passion, determination, intuition and mystery. Often described as magnetic characters that others are drawn to, the Scorpio sign boasts…
Read More30 beautiful brown nail art ideas for the perfect mocha mani
We are officially back in brown, baby! As one of the nail shade stars of the autumn/winter season, it is only right that we round up some earthy inspo to aid mocha manicures…
Read MoreThe Solihull beauty salon celebrating a decade of success
Charlotte Walton ventured into the nail industry with passion and purpose, qualifying with Izabelle Hammon in 2008. Over seven years, she built her client base from her home studio before making the leap to owning her own salon. Cutie-cals, Charlotte’s beauty space in Solihull, is now celebrating a decade of success, creativity and client loyalty.…
Read MoreDua Lipa nails: The star’s most marvellous mani moments
Featured image courtesy of Instagram.com/dualipa. From gem-bellished tips to polka dot perfection, Dua Lipa‘s nail looks are notorious for their innovation, trend-setting and creativity. Often crafted by the singer’s go-to nail artist, Michelle Humphrey of @nailsbymh, each set tends to top the trend cycle, providing inspiration for nailists everywhere. Scratch has rounded up the best…
Read MorePlum perfect: 38 purple nail designs & products to get your creative juices flowing
According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn as a vampy nod towards…
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