Posts by Rebecca Hitchon
A guide to greenwashing & what to do if you spot it in the beauty industry
While public interest in and understanding of eco purchasing choices has increased dramatically in recent years, buying a product that is sustainable isn’t as straightforward as it may seem. “Consumers expect sustainability and corporate responsibility to be a given, not a differentiating factor. However, I think this is a key driver behind greenwashing: when a…
Read MoreNailchemy unveils 6 shimmering nail shades inspired by Cornish beaches
Somerset-based professional nail brand, Nailchemy, has launched the Moonlit Cove collection of FX Gel Polishes. The Trading Standards approved brand was inspired by the beauty of Cornish beaches for the collection, naming the six subtly shimmering nude shades after coastal locations. The Moonlit Cove collection features Carbis, Fistral, Praa, Lamorna, Tintagel and Sennen. The timeless glistening…
Read MoreWINNER ANNOUNCED: Scratch Snap June 2024
The winner of Scratch’s monthly nail art challenge for June has been announced as Georgi Watt. In a showcase of talent, techs created nail designs to fit theme, Holiday Vibes, in the bid to win a prize from NailKind. Entries were judged by Scratch senior news & features writer, Rebecca Hitchon, and co-founder of Alba Beauty & NailKind, Lise Goth Fischer. The…
Read MoreThe GelBottle Inc professional nail products land in Salons Direct
Nail brand, The GelBottle Inc (TGB), is now available at Salons Direct, online supplier to the professional UK hair and beauty industry. The partnership between the two companies sees a range of TGB products available to order online and click & collect from over 6,000 UK stores, including BIAB™ (Builder In A Bottle), Gel Polish,…
Read More50% of beauty professionals identify as neurodivergent, research reveals
A survey conducted by Vagaro has found that half of beauty pros identify as neurodivergent: when someone’s brain works differently from what is considered the norm. The salon, spa and fitness booking and management software’s research for Autism Acceptance Month (April) found that 27% of respondents work with a neurodivergent team member. 43% offer services…
Read MoreMISSU announces winner of online nail art challenge for 2024
In May, professional nail brand, MISSU, invited techs to unleash their creativity in a 14-day online nail art challenge. All abilities were invited to submit a nail design each day to fit a theme comprised of three artistic elements. Participants who created nail looks for all themes scooped goodies from MISSU, nail-focused booking & business…
Read MoreSalon in the Spotlight: Nails at The Oaks, Great Oakley, Essex
Paisley Barendrecht shares how she came to own home salon, Nails at The Oaks, offering Beverly Hills-inspired escapism to clients… Having two children in the space of less than two years changed Paisley Barendrecht’s outlook on her career. Rather than returning to an office job after maternity leave, she decided to embark on a career…
Read MoreAward-winning nail & beauty salon brand, Mooeys, unveils relaunch of Surrey location
The Haslemere premises of UK beauty salon group and franchise, Mooeys, has relaunched under new management. Now owners of the salon, Vanessa Moss and Hollie, also own Mooeys’ Petersfield location in Hampshire and prepared the relaunch in two weeks. Via the relaunch, they seek to offer a rejuvenated salon experience, where clients from across Surrey…
Read MoreThe GelBottle Inc releases Wedding Collection in 7ml gel polish size
Get ready to nail wedding season with The GelBottle Inc’s Wedding Collection: now available in the brand’s Minis range. The collection features timeless metallic and shimmer gel polishes for all members of a wedding party, which are now easier to be transported by mobile nail techs in a 7ml size. The GelBottle Inc Minis also…
Read MoreGlitterbels nail brand celebrates 7th birthday with pink & sparkly gel polish collection
Professional nail brand, Glitterbels, is celebrating its seventh anniversary with the launch of the Lucky 7th Birthday Collection. Comprising seven casino-inspired shades designed to capture the essence of the Glitterbels spirit, the collection is available in the brand’s two-coat Hema Free Gel Polish formula in an 8ml size (estimated to cover 20 sets of nails)…
Read MoreActress & singer, Lucy Hale, receives manicure at Townhouse Beverly Hills
Scratch Stars award-winning salon brand, Townhouse, tended to the nails of award-winning actress & singer, Lucy Hale, in its newest location: Beverly Hills, California. Hale, best known for her role in TV teen drama, Pretty Little Liars, enjoyed a Signature Gel Manicure with BIAB / Super Gel Overlay service and shared her experience on Instagram,…
Read MoreSalon System celebrates rebrand of lash category with masterclass & showcase
Professional beauty brand, Salon System, has unveiled its new look lash product category and marked the rebrand with a day of education and evening showcase. The brand’s lash category includes Lash Extensions, Strip Lashes and Individual Lashes, and its rebrand follows market research with professionals. “We have launched 11 new Lash Extension products and have…
Read MoreHow to master character nail art
If you or your clients are film fans, cosplay crazy, Disney holiday-goers or simply love sentimental or seasonal nail art, bring your favourite characters to life on nails with expert advice… Beginner level “Simple colour palette characters, like Mickey Mouse or Betty Boop, are great for beginners to create,” notes Emma Laverton of Fáilte Fae,…
Read MoreTikTok’s tips to get your beauty business noticed on the social media app
TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and there is 40% better recall…
Read MoreConsidering employing a nail/beauty apprentice? Here’s what you need to know
The UK government’s Spring Budget at the start of March prompted dismay from industry bodies for its silence on support for apprentices. However, positive news came later in the month when the government announced plans to fully fund the cost of apprenticeships for small and medium-sized enterprises (SMEs). So, why are apprenticeships beneficial? “With apprenticeships…
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