Posts by Rebecca Hitchon
5 nail trends spotted at New York Fashion Week SS26
Lead photo credit: Instagram.com/naominailsnyc Autumn might be making an entrance, but it’s time to think about spring/summer, as the Fashion Week SS26 season has kicked off with New York Fashion Week (NYFW). Fashion Weeks offer an insight into upcoming styling, beauty and nail trends – and the spring/summer 2026 season does not look set to…
Read MoreManchester nail tech launches self-employment guide for UK beauty pros
Nail pro, educator & beauty business mentor, Tina Jane, has published e-book, Ready To Go Solo: A practical guide to starting and succeeding as a self-employed beauty professional – UK Edition. The Scratch Stars L&P Tech of the Year finalist 2024 has been in the nail industry for over 15 years, and wrote Ready To…
Read MoreNational Television Awards 2025: the celebrity manis created using nail partner, The GelBottle Inc
Lead image shows presenters & podcasters, Ally Mackintosh and G. Forsyth-Read. Photo credit: Nick Andrews Brighton-based professional nail brand, The GelBottle Inc (TGB), was the official nail partner of the 2025 National Television Awards (NTAs). Broadcast on ITV1 and ITVX on 10 September, the star-studded awards ceremony marked its 30th anniversary at The O2, London,…
Read MoreTownhouse nail salon & Pepsi MAX to launch cherry-themed manicure experience
Award-winning, luxury nail salon group, Townhouse, is partnering with global drinks brand, Pepsi MAX, to launch ‘The Cherry Glow Bar’. The Scratch Stars award-winning salon brand’s flagship space in Covent Garden, London, will host the cherry-themed activation this September. The Cherry Glow Bar will offer limited-edition Pepsi MAX nail art, a glow-and-go cherry make-up station,…
Read MoreWednesdaycore Halloween 2025 trend: 20 Wednesday Addams nail art looks
Netflix’s Wednesday has introduced a new audience to the eccentric, macabre clan that is the Addams family and daughter, Wednesday Addams. As Halloween nears and with Wednesday season two on everyone’s lips, ‘Wednesdaycore’ is the latest trend to excite the nail world. Check out 20 Wednesday Addams-inspired nail designs to inspire for Halloween and beyond…
Read MoreFormula 1-inspired nail art ideas for F1 racing fans
Whether you’re team Ferrari or Mercedes, fuel your passion for Formula 1 with themed nail art looks. Race to nail perfection by taking inspiration from these designs shared online by nail pros…
Read More99 fruit nail designs: nail art contest entries & winner reveal
The winner of the Scratch Snap nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created salon-style nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning nail stylist & founder…
Read MoreUK Government announces plans to crack down on unsafe aesthetic procedures
The UK Government’s Department for Health and Social Care has revealed plans to regulate the aesthetic and non-invasive procedures sector. It follows a consultation, which industry bodies including the British Beauty Council, NHBF and BABTAC contributed to, and its findings have helped shape the approach to addressing safety concerns in the aesthetics industry. The government…
Read MoreWomen’s Euro 2025: the nail tech behind England Lionesses’ winning manicures
Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some of the England squad,” says…
Read MoreDo AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its potential. ‘Will robots take over?’…
Read MoreHONA nail brand attends small business celebration at Downing Street
Wales-based professional nail brand, Home Of Nail Art (HONA), was invited to a small business celebration hosted by the UK chancellor, Rachel Reeves, this month. Held at 11 Downing Street, the event brought together over 40 winners and finalists of The Small Awards 2025 by Small Business Britain, where HONA won the Small Business of…
Read MoreSeaside styles stun in nail art contest: check out 55 entries & winner
The winner of the Scratch Snap nail art contest for July has been announced as Bethany Allen of @goodwithabrush. In a showcase of talent, UK&I techs created salon-style nail designs inspired by theme, Seaside Styling, in the bid to win a Halo prize courtesy of Pure Nails. Entries were judged by Tina Bell, head of education…
Read MoreWhat are guava nails: the fruit-inspired summer trend loved by Vanessa Hudgens?
Fruit nails have been dominating our social media feeds this summer – but there’s one fruit in particular that’s making a big impact on the nail world, and that’s the guava. For those that don’t know, guava is a fruit native to Central and South America, Mexico and the Caribbean. It is characterised by its…
Read MoreBABTAC expands Beauty Collective of experts in mission to improve industry standards
The British Association of Beauty Therapy & Cosmetology (BABTAC) has announced 12 new members to its Beauty Collective. The group of over 30 experts across the beauty, business and education sectors is focused on championing professionalism, supporting new and established pros, improving consumer care, plus enhancing the beauty industry’s reputation and trust among consumers. It…
Read MoreUK beauty industry grew four times faster than overall economy in 2024
The British Beauty Council has published its Value of Beauty report 2025, revealing a significant increase in the personal care sector’s GDP contribution and workforce. The annual report, compiled by Oxford Economics and commissioned by the British Beauty Council, is designed to highlight the economic impact of the UK personal care industry, and found that…
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