Posts by Scratch Staff
What are ‘soap’ or ‘bubble bath’ nails, the 2025 trend loved by celebrities including Kylie Jenner?
There’s good news for fans of the ‘clean girl aesthetic’: the TikTok beauty craze centred around a fresh, glowing and natural appearance. ‘Clean’ and classy manicure trend, ‘soap’ or ‘bubble bath’ nails, has been spotted on some famous fingers and is here to stay in 2025. The soap nail trend is all about sporting an…
Read MoreInterested in entering Nailympia Competitions? Webinar dives into its 2025 direction
Are you keen to learn more about Nailympia Competitions? Buddy Sims, learning experience (LX) specialist for hair & beauty education platform, Pivot Point International, hosted a webinar with Alex Fox, global director of Nailympia Competitions, and seasoned judge & nail expert, Vitaly Solomonoff, which is available to watch back here. The webinar explored Nailympia’s…
Read MoreCambridgeshire nail tech: how I created my dream salon space after 20 years
Dominique Sharpe’s Godmanchester nail business rebranded to The Nail Editor in May 2024, and the nail stylist moved into the professional studio she had longed for since qualifying as a nail tech in 2004. In the early stages of her career, the three-time Scratch Stars Awards finalist struggled to find an environment in which she…
Read MoreFootlogix medi-pedi products endorsed by the Institute of Podiatrists
Pediceutical footcare line, Footlogix®, has been endorsed by the Institute of Podiatrists (IOP), an organisation that represents podiatry professionals who are committed to advancing foot health standards. The two-year endorsement follows the successful completion of a rigorous evaluation, conducted by the Institute’s Medicines and Procedures Panel (MaPP). This review involved a team of clinical podiatrists…
Read MoreHow a Scottish nail brand is changing the way products are seen in the sector
In just five years, husband and wife duo, Chris and Bekka Costello, have grown their nail business in Paisley, Scotland, from 10 humble products to over 350: focusing on everything nail professionals require to offer slick, profitable services. “We started Nail Order while our salon was closed due to the pandemic, as lockdown gave us…
Read MorePinterest has predicted 2025’s top trends: here’s 10 takeaways for nails
Social media platform, Pinterest has revealed its annual trend report for 2025, Pinterest Predicts. We’ve rounded up the 10 key trends set to dominate the nail world in 2025… 1. Cherry Coded With searches for ‘cherry vibe’ increasing by 325%, the cherry red hue is set to dominate nail requests in the coming seasons. The…
Read MoreAutumn Budget 2024: 5 measures that will impact nail & beauty pros
In the Labour Party’s first Budget Statement for 14 years, Rachel Reeves – the first female Chancellor of the Exchequer – presented the Autumn Budget to parliament today (30 October). With a focus on economic stability and investment, the Budget saw taxes rise by £40 billion and many measures were announced that affect employees and…
Read MoreThis brand uses AI to apply techs’ designs to nails & pays them for their art
Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to be directly applied to nails.…
Read More6 top tips for creating the perfect nail service treatment menu
Creating a treatment menu for nail services is not an easy task. With so much to offer, nail appointments have become more bespoke and personal than ever, making it hard to put all services on one menu. However, making your booking process as easy as possible to navigate is the first step to making an…
Read MoreA guide to taking care of your nail tools & brushes
They’re the most essential items in your kit bag, so refresh your knowledge on storing, cleaning and maintaining nail tools and brushes… “With all tools, the general rule should be that if you can feel a loss of efficacy or you’re having to change your technique, it’s time to replace the tool,” comments Paulina Zdrada,…
Read MoreWinners announced in Scratch Stars nail industry awards 2024
The UK&I nail industry was celebrated at The Scratch Stars Party on 21 July, which saw the winners of the 12th Scratch Stars Awards announced. The annual awards not only celebrate individual and collective achievements, but also foster a spirit of community and collaboration within the industry. Tailored to recognise not just technical skills, but…
Read MoreNAILYMPIA MEXICO 2024: The results
The third iteration of Nailympia Mexico, Mexico City, was hosted by Dafne Fernandez on 6-7 July 2024 and welcomed 172 competitors – alongside a vibrant turnout of spectators and sponsors. The competitions were intense, with nine events running back-to-back over the two days. Participants from 14 countries: Italy, Paraguay, Chile, Argentina, Peru, Nepal, Poland, the…
Read MoreCelebrity manicurist, Julie Kandalec, announced as KISS Nails brand ambassador
Fashion nail and lash manufacturer, KISS Products Inc, has announced celebrity manicurist, Julie Kandalec, as brand ambassador for its Salon X-tend LED Soft Gel System. As a renowned nail artist, educator & entrepreneurship coach, Julie offers expertise and inspiration for KISS, ranging from nail health to trends. In her role as brand ambassador, she will…
Read MoreContest for North American nail artists opens for entry July 1
The team behind nail industry resource, Scratch magazine, and international nail competition, Nailympia, is exciting the North American nail sector with the launch of an online contest: North America’s Star Nail Artist. This exciting 11-month adventure, which begins July 1 2024, seeks to unite the North American nail sector: elevating the creativity and imagination of…
Read MoreHow to tackle loneliness & self-doubt in the nail industry
Your role sees you care for the nail needs of others, but are you looking after your own wellbeing? In an industry with a large portion of solo workers, there’s never been a better excuse to stay connected. “Feeling lonely isn’t in itself a mental health problem, but the two are strongly linked. “Having a…
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