THE LATEST NEWS & FEATURES

8 ways to encourage clients to upgrade to nail art

By Katy Pottle | 7 May 2024

One of the most common things I hear from other nail techs is, ‘I don’t get the chance to do nail art as my clients don’t want to have any.’ …

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Create ‘Out of This World’ nail looks with Light Elegance’s 12 summer shades

By Rebecca Hitchon | 7 May 2024

Light Elegance’s summer 2024 collection, Out of This World, has landed, with six cosmic crème colours and six galactic glitters. Taking inspiration from futuristic colours and fashion trends with a…

Met Gala 2024: 20 show-stopping celebrity nail looks from the red carpet

By Rebecca Hitchon | 7 May 2024

An annual celebration of fashion and style, the Metropolitan Museum of Art’s Met Gala fundraising event took place in New York last night (Monday 6 May 2024). The event honoured…

Bridal nail styles: 2024 trend predictions & promotional tactics

By Scratch Staff | 6 May 2024

A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue…

5 ways to boost your beauty salon team’s morale

By Scratch Staff | 5 May 2024

Do you and your team members need a morale boost? Scratch gathers expert tips to support positivity in the workspace… 1. Lead by example “Salon owners can establish a cohesive…

Townhouse nail salon announces US expansion

By Helena Biggs | 4 May 2024

Multi award-winning salon brand, Townhouse, has announced its first premises outside of the UK: in Beverly Hills, California. The female-founded destination for luxury nailcare has scooped three Scratch Stars Awards…

May the fourth: Celebrate Star Wars Day with nail art that’s out-of-this-world

By Scratch Staff | 4 May 2024

May the fourth be with you! Celebrate all things Star Wars with our roundup of nail designs inspired by the iconic franchise…

Why are client consultations so important in the beauty industry?

By Michelle Brookes | 3 May 2024

A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically…

Take nail styling to new heights with Gelish & Morgan Taylor’s 6 summer shades

By Rebecca Hitchon | 3 May 2024

Gelish and Morgan Taylor have unveiled the Up In The Air collection for summer 2024. It features six nail hues inspired by living a life filled with colour that is…

Salon in the Spotlight: Nail Angel Studley, Warwickshire

By Rebecca Hitchon | 2 May 2024

Bringing a creative flair to her West Midlands home salon, Anni Watson shares how she’s incorporated her artistic background and love for upcycling into Nail Angel Studley… “While starting a…

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UPCOMING EVENTS

Builder Gel Workshops with PersoNAILity founder, Jenni Coles

Train in Builder Gel with Celebrity Manicurist and our founder, Jenni Draper Take your skills to the next level with…

Scratch Stars Awards: Entry open

The Scratch Stars Awards is a prestigious annual event that celebrates excellence, innovation and creativity within the UK&I nail sector. Launched in 2012,…