THE LATEST NEWS & FEATURES

20 festive Jellycat nail designs for cute Christmas claws

By Jess Watts | 26 November 2025

Jellycat toys are renowned for their cute faces, soft bodies and general cuddliness. The Christmas range boasts characters from Jolly Gingerbread Fred, to Eldo Elf and classic Bartholomew Bear in…

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Revealed: the most-searched nail trends of winter 2025

By Jess Watts | 25 November 2025

Beauty and wellness booking platform, Fresha, has revealed 2025’s top winter nail trends. Let’s take a look at them… (All search statistics mentioned are from the period between October 2024…

Important December dates for your nail & beauty business

By Jess Watts | 24 November 2025

Prepare your business for the month of December with our roundup of dates to note… 1st-24th: Scratch-vent Scratch-vent brings you a 24-day sleigh ride of surprises! Each day leading up…

Inside the Kent nail studio where calm meets creativity

By Jess Watts | 24 November 2025

Chloe May Boyce began her beauty career 12 years ago, training at her local college. Over a decade later, she is a successful nail artist & educator who has worked…

How to make your social media videos more watchable – a guide for nail artists

By Guest Writer | 23 November 2025

Nail content creator, Zoya Mac, shares what makes a social media video watchable, and how you can elevate your posts… Creating engaging video content is about more than producing aesthetically…

Nail artists create ‘salon essentials’ on nails for contest – winner reveal

By Rebecca Hitchon | 23 November 2025

The winner of the Scratch Snap nail art contest for November is Casey Hayzelden of @luxebeautyy_x. In a showcase of talent, UK&I techs created salon-style nail designs inspired by theme, Salon Essentials, in the…

38 cherry red nail designs & products for autumn/winter 2025

By Jess Watts | 22 November 2025

Pinterest Reports shares that searches for ‘dark cherry red’ have increased by 235% over the last three years, and it looks as though the classic colour is back with a…

Do nails need to breathe?

By Jess Watts | 22 November 2025

One of the most common misconceptions in the nail world is the idea that nails need to ‘breathe’. To support understanding, let’s take a look at the science behind the…

12 nail styles for Sagittarius season

By Jess Watts | 22 November 2025

Sagittarius season spans from 22 November to 21 December, and is the ninth astrological sign in the zodiac. Sagittarians are known for being enthusiastic and optimistic, often demonstrating extroverted qualities.…

ANNABEL’S NORTH AMERICAN DREAM: North America’s Star Nail Artist S2 Challenge 2 Entries

By Helena Biggs | 21 November 2025

Twenty contestants from the USA and Canada submitted avant-garde, destination-inspired entries into the second challenge of North America’s Star Nail Artist (NASNA). Created by the team behind Scratch and Nailympia Competitions, the contest elevates the creativity…

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UPCOMING EVENTS

Builder Gel Workshops with PersoNAILity founder, Jenni Coles

Train in Builder Gel with Celebrity Manicurist and our founder, Jenni Draper Take your skills to the next level with…

Scratch Stars Awards: Entry open

The Scratch Stars Awards is a prestigious annual event that celebrates excellence, innovation and creativity within the UK&I nail sector. Launched in 2012,…