THE LATEST NEWS & FEATURES
Scratch explores how award-winning nail artist & educator, Elena Maltseva, created the nails for the Nailympia 2026 marketing campaign… I want to demonstrate how to create the human eye, because…
Although it may sound like there’s no rhyme or reason to how nails grow, award-winning nail tech & founder of Katie Barnes Tool Range & Education, Katie Clark (née Barnes),…
Award-winning nutritionist, author & beauty pro, Alison Bladh, has launched a massage treatment to help women navigate menopause, and is sharing her expertise with salons worldwide. Alison Bladh is a…
Nostalgic moments and flashbacks to toys and TV shows feature in the nail designs created for Challenge 4 of the North America’s Star Nail Artist contest. The 13 remaining contestants…
Cat eye nails are trending, featuring an eye-catching, shimmering finish. Inspired by the reflective nature of a cat’s eye, the look is created using magnetic gel polish, which when passed…
Nail mentor, Hannah Clayton, shares how to identify clients that build a healthy business… There’s a lot of talk in the nail industry about nightmare clients. I often talk about the…
New York Fashion Week (NYFW) took place 11-16 February, featuring over 60 runway shows and 46 designer presentations. As the ultimate indicator of what’s next in fashion and beauty, the…
Check out entries to the 18 February 2026 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Year of the Horse.…
This spring/summer, nail trends are encapsulating a variety of preferences. From delicate, fine line artwork and subtle shades to bold, maximalist manicures, the season truly celebrates diversity in expression. Let’s…
You’ve seen leopard print looks, tortoiseshell tips and crocodile claws. Now, a new animal print is trending, and it might just be the cutest one yet. As we look toward…
FOLLOW US
UPCOMING EVENTS
Train in Builder Gel with Celebrity Manicurist and our founder, Jenni Draper Take your skills to the next level with…
The Scratch Stars Awards is a prestigious annual event that celebrates excellence, innovation and creativity within the UK&I nail sector. Launched in 2012,…