THE LATEST NEWS & FEATURES
There’s good news for fans of the ‘clean girl aesthetic’: the TikTok beauty craze centred around a fresh, glowing and natural appearance. ‘Clean’ and classy manicure trend, ‘soap’ or ‘bubble…
The 2025 British Academy Film Awards saw celebrities flaunt stylish and trendsetting manicures. The star-studded event showcased an impressive roster of nail looks on the red carpet, and these looks…
In a February 2025 poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of…
Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins, shares why thorough client consultations are the key to effective and safe nail services that keep clients returning.…
Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like…
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20…
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for transforming your mental outlook… When I ask beauty business owners what changed for them when they found…
Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased…
Check out entries to the 12 February 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: 3D Valentine’s. Each nail…
When a client sits at your nail desk and presents you with a nail like the below, you may wonder whether it is a contraindication that you should not treat.…
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UPCOMING EVENTS
Train in Builder Gel with Celebrity Manicurist and our founder, Jenni Draper Take your skills to the next level with…
The Scratch Stars Awards is a prestigious annual event that celebrates excellence, innovation and creativity within the UK&I nail sector. Launched in 2012,…