CHAMPIONING PROFESSIONAL ARTISTRY & CREATIVITY
THE TASK
This challenge is not about a trend. It’s about expression: COLOR IN MOTION. It celebrates technique, intention and the expressive power of Gelish Cream Gel color.
March is a month of transition - subtle to bold, soft to saturated, stillness to movement.
This challenge invites you to explore color expression through the Gelish Cream Gel Palette, using its smooth, blendable formulas to create dynamic, story-driven nail designs.
Think seamless blends, layered color, soft diffusion and intentional transitions across five nails.
Your design should showcase how Cream Gel color can move, evolve, and interact - transforming the palette into a living visual narrative.
Use the Gelish Cream Gel Palette as your creative foundation, but do not recreate existing Gelish campaigns or previously published nail designs. Ensure your concept feels fresh, original, and never-before-seen.
PRODUCT USE:
You have been mailed products from Gelish. Please ensure that you use the Cream Gel palette in your design as directed.
DESIGN EXPECTATIONS:
- Nail length and shape are open to interpretation, but the final set must feel intentional, cohesive and editorial.
- Designs may be created on tips and adhered to natural nails for final imagery — application must be seamless.
- Focus on blending, gradients, color layering and storytelling.
- All color work must be completed using the Gelish Cream Gel Palette.
- Texture and technique may enhance the look, but cream gel color must remain the hero.
- Remember: the 5 nails should work together to express movement, depth and harmony through cream gel color.
THE TWIST:
Tell a story through COLOR. Your nail set must visually communicate how Cream Gel color elevates expression. Through your visuals and video, address the following:
- How did the Cream Gel Palette influence your design choices?
- How does your color story reflect transition, growth, or momentum in March?
- What techniques did you use to showcase the blendability and saturation of Cream Gel?
- How does your design elevate professional gel color into an artistic statement?
This is your opportunity to educate, inspire, and demonstrate mastery of Cream Gel color.
DELIVERABLES:
- Up to 15 high-quality photos of your nail design on a WHITE background: a close-up of each nail and photos with all 5 nails in view. Submit from the top, side and front angles. Do not alter or retouch these photos.
- A reel-style video (up to 5-minutes long) demonstrating your creative process, blending techniques and pro tips. Clearly highlight the Gelish Cream Gel palette used.
- Write-up: Share a written explanation of your color story and Cream Gel techniques. (800 words max.)
DEADLINE:
Images, write-up and video must be submitted by 17.00 PST on March 14.
If you have issues with the entry form, please submit the required content via WeTransfer to competitions@scratchmagazine.co.uk and await a confirmation.
SEASON 2 IS SPONSORED BY:
