THE LATEST NEWS & FEATURES

Inside the nailcare oasis in the centre of Huddersfield

By Jess Watts | 2 August 2025

Meet Rebecca, ‘toe wizard’ & owner of Cutiecles – a salon sanctuary that prides itself on comfort, care and calm. Recently refurbed, Cutiecles Nail Salon is a passion project for…

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Picnic nails are the sweetest summer trend: here’s 20 nail art ideas

By Scratch Staff | 2 August 2025

It’s officially picnic season! Nail enthusiasts are expressing their love for the summer activity with themed nail art, featuring gingham picnic blanket patterns, delicious spreads and even bug friends. The…

Butter yellow summer is almost over: here’s why you should make way for mustard

By Jess Watts | 2 August 2025

Butter yellow took over the world this spring/summer, with the pastel hue dominating décor, outfits and nails. But autumn/winter will see another member of the yellow family soar in popularity……

40 Pride nail art ideas to spread love & acceptance

By Rebecca Hitchon | 1 August 2025

Pride is dedicated to celebrating the global LGBTQ+ community, as well as promoting acceptance and equality. Check out themed designs by nail artists on Instagram incorporating the rainbow Pride flag…

Government announces plan for small businesses: here’s what it means for nail & beauty pros

By Helena Biggs | 1 August 2025

The UK government has unveiled a Small Business Plan, which hopes to support small and medium enterprises (SMEs) by giving them ‘the most comprehensive support package in a generation’. Many…

Fun fingertips for World Friendship Day: 28 nail designs to help inspire the love

By Jess Watts | 31 July 2025

Check out entries to the 30 July 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Friendship. Each nail style…

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and…

What’s the deal with fish nails? Here are 20 designs to catch the eye

By Jess Watts | 30 July 2025

It’s National Fishing Month! Celebrate with the catch of the day… Aquatic designs have dominated this summer, with our finned friends being splashed across nail designs. If you haven’t tried…

How to elevate your beauty business by seeing it through clients’ eyes

By Marie-Louise Coster | 30 July 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an…

HONA nail brand attends small business celebration at Downing Street

By Rebecca Hitchon | 29 July 2025

Wales-based professional nail brand, Home Of Nail Art (HONA), was invited to a small business celebration hosted by the UK chancellor, Rachel Reeves, this month. Held at 11 Downing Street,…

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UPCOMING EVENTS

Builder Gel Workshops with PersoNAILity founder, Jenni Coles

Train in Builder Gel with Celebrity Manicurist and our founder, Jenni Draper Take your skills to the next level with…

Scratch Stars Awards: Entry open

The Scratch Stars Awards is a prestigious annual event that celebrates excellence, innovation and creativity within the UK&I nail sector. Launched in 2012,…